Right then, so this is a cool idea. 100% of all the profits from 'Its not OK' t-shirts go towards the saving of the sea. I like the idea. It's Kelly Slater's idea so sure, it will be a good one.
The problem is however that the t-shirt costs 48 American Dollars. For a t-shirt. That's 45 Euro or 38 Great British Pounds. For a T-shirt. Maybe I am a tight person, or too old for their projected demographic. Hell, maybe I am just skint, but the day I spend 48 dollars on a t-shirt is the day I let someone hit me in the face with a wet packet of shit.
Like I said, I love the idea of what Kelly is trying to do, but it seems like he is only targeting the people that can afford to build houses out of actual cash. I think that perhaps if he offered a pauper's alternative to this I would get involved. Perhaps like a sweat band for 20 dollars or even a car sticker for 5 bucks. I would pay that.
The message to you, Kelly, is that while I respect your achievements and general countenance in life, why not let us normal, non-minted folk help save the sea?
kelly